TRACY COUGHLIN
PERSONAL & BUSINESS DEVELOPMENT COACH

Tracy Coughlin is the heart, voice, and energy behind 4 Real Consulting — and if there’s one thing she’s known for, it’s keeping things real. After decades in the real estate world, Tracy noticed a pattern: agents were overwhelmed, overworked, under-supported, and constantly told to “just work harder.” That never sat right with her.

So she did what she does best, took action and created something better.

Tracy built 4 Real Consulting for the agents who feel stuck, the new ones trying to figure out where to start, the seasoned ones who lost their spark, and the leaders who want to grow without losing their minds. Her philosophy is simple; Success doesn’t have to be complicated, miserable, or mysterious. It just has to be real.

She brings a refreshing mix of honesty, humor, and hands-on experience to every coaching session. You’ll never get gimmicks or empty hype from Tracy — but you will get clarity, strategy, accountability, and the occasional “okay, let’s be honest…” reality check. She believes in systems that make life easier, conversations that make people better, and having fun while you're building the business you deserve.

What truly drives Tracy is watching people light back up — that moment when an agent who was doubting themselves finally says, “I can do this.” She knows firsthand how tough this industry can be, and she’s made it her mission to make sure no one has to figure it out alone.

When she’s not coaching, Tracy is usually laughing with friends, uplifting the people around her, or adding another smiley face somewhere it probably doesn’t belong. Her energy is contagious, her heart is genuine, and her passion for helping people win is unmistakable.

At 4 Real Consulting, Tracy isn’t just teaching real estate.
She’s building confidence, courage, and careers — one real conversation at a time.